PROCESS FOR ENGAGING WITH BUSINESS OWNERS WHO REGISTER THEIR BUSINESSES FOR SALE

Here's the four step process to offer Business Owners a two-step Value Optimisation Plan...

STEP 1

Clients are sent a welcome email from you with a link to a Value Optimisation offer

STEP 2

Clients go to a Registration Page for a Strategy Session and a Value Optimisation Session

STEP 3

Clients are assessed to establish how their business will respond to Value Optimisation

STEP 4

Clients who have a fit are offered a 6-week Value Optimisation program

STEP 1

The Email

TO CLIENTS OF BUSINESSES2SELL:

Subject: *Important Announcement: New Client Support*

Dear <Name>

Due to current trading conditions we have been evaluating how we support the successful sale of your business.

We believe all our clients should have the best possible preparation for sale so you attract the best possible pool of buyers that will deliver you the best price possible.

To assist with this, we have contracted a professional consulting organisation who specialise in building fast profitability to help maximise your business value.   We have asked them to provide a free consultation to all our clients who currently have their business on the market.

There is NO COST to you for participating in this service, however you will need to book an appointment with them.

The service will provide you with two free sessions with details here.

We believe it is our responsibility and obligation to provide you with the best help possible to successfully sell your business in this challenging trading environment.

Regards, etc

P.S. Please click on the link for more details on how to get access to this support.

STEP 2

The Page

When the client clicks on the link from the email (above) they are taken to the following registration page where they receive further details of what support is available. Below is the page they are sent to...

SUPPORT FOR BUSINESS OWNERS WHO ARE SELLING THEIR BUSINESSES IN THE CURRENT MARKET-PLACE...

The team at Businesses2Sell.com.au have asked us to provide you with a support service to ensure your business is in the strongest possible position to gain a successful sale.

WHAT CAN YOU DO TO OPTIMISE THE VALUE OF YOUR BUSINESS IN THE CURRENT TRADING ENVIRONMENT...

Your Business Value is Driven by Two Different Factors:

External Factors:

The current economy, other businesses on the market, bank lending criteria, the effect of the pandemic on business confidence etc… as Business Owners we have very little control over these factors

Internal Factors: 

Your business systems, your marketing position, your pricing strategy, how you manage your margins, your quality etc… as Business Owners we have full control over these factors

Internal Factors will determine the value of your business because quality always sells… that’s what we’ll be focusing on with you.

THE VALUE OPTIMISATION PLAN (2 Free Sessions)

SESSION 1

In this Strategy Session we’ll work with you on:

  1. The 4 outcomes of selling a business and which path you are currently on
  1. The 3 core parts of your business where value is either optimised or compromised
  1. The 9 Internal Projects that control your business value and how how they can be optimised and improved

Once completed, you’ll have clear strategies to implement immediately that will add strength to your business value

Details below…

SESSION 2

In this Value Optimisation Session we’ll work with you on:

  1. How much money your business should be making based on current financial data
  1. The strong suits in your business vs any areas that are underperforming and should be making more profit
  1. The improvement to Business Value available by working on 3 core parts of your business

This session follows on from Session 1 and is conducted with you personally in a one-on-one consultation

More details below…

Session One is delivered through an on-line workshop (Webinar)

The following times are available for Session One and will be confirmed once you complete registration...

Tuesday X Sept

8:45am for 9am to 10am

Tuesday X Sept

3:45pm for 4pm to 5pm 

Recorded Session

If these times are unsuitable

You will be provided with a written assessment of how your business should perform when the Internal Factors are well managed and optimised.

Note: the live session will allow your questions to be answered and will be interactive.  We recommend you make every effort to attend if possible.

REGISTER BELOW

Session Two is an Individual 60 minute Financial Session (on Zoom)

This session will focus on how to optimise the value of your business with short-term profit-boosting strategies.  It requires a small amount of financial data (to drive the software) that we’ll request at the end of Session One.  Any information shared will remain confidential.

Please Book Into Your One-On-One Financial Session With one of our Specialist Advisors.

REGISTER HERE >

Once you have completed the Strategy Session and the Financial Session, you will be clear on how to control the Internal Factors that will optimise your business value.  Thanks for taking the time to book in and we look forward to meeting you soon.

Your Specialist Advisors

Amanda has launched, grown and sold multiple successful businesses over the last 15 years.  Her role as a specialist business consultant brings her knowledge and personal experience to the work she does with business owners.

Natalie comes from a business advisory/tax background, having worked in senior roles with progressive accounting firms over the last 20 years.  She stepped into specialist business consulting to bring a more holistic approach to business success.

Trusted Advisor Network (TAN) operates in Australia and NZ with a network of over 50 Business Advisors.  Over the past 18 years, TAN has developed market leading analytical tools and consulting resources to assist its clients across every industry.

Amanda Pulford
Natalie Sammons

STEP 3

The Sessions

The following video outlines how clients are assessed for both their operational systems and profit potential to determine if there is a “Fit” for a VALUE OPTIMISATION program.

A “Fit” is found when the client has:

  1. Capacity in their business for growth requiring better Marketing and Sales functions to fill the capacity
  2. Margin improvement potential from pricing gains where customer loyalty is high, as well as cost control systems
  3. Productivity opportunities from better management of staff with KPIs and systemisation of core business processes

These are assessed in Session One and then quantified in Session Two.  If there is sufficient ROI on program fees compared to the forecast improvement to the price they should be able to secure, then a “Fit” is established.

Only then is a Value Optimisation program offered…

STEP 4

The Program

The VALUE OPTIMISATION Program is operated as a “6-Week Challenge” to implement key findings from the assessment. However it is not practical to resolve all opportunities within 6 weeks.  Therefore the program focuses on strategies that produce “bankable” returns to ensure the objectives of maximising the value of the business is met.  The investment for the program is $4,995 hence a minimum of $50,000 boost to Business Value must be found in Session 2 before program commencement.

When the program starts, clients receive a “challenge” every week with a video, a workshop and “Take-out Tasks” to implement. They also attend a facilitated “live” on-line session to answer any questions and ensure they are implementing their program correctly.

If a client doesn’t achieve the on-target returns by the end of the 6-week program, they have the option to continue the program at no further charge until they do (or until they secure a purchaser for their business).  This is the extent of our “guarantee”.  If clients have additional requirements beyond the scope of the 6-week program, they can ask for further assistance at any time.