So, I got asked this week what’s the difference between TAN and anyone else… what’s your point of difference.

Fair question! When it comes to a POD, I think there’s a philosophical POD which is basically what drives me to run TAN as a business owner… maybe that’s interesting to you…

But I think operational PODs are probably more practical/tactical that you’d find more useful. So, let’s talk about how we do marketing vs everyone else.

Our target market is local business owners, not specific niches or from all over the country or globally. It’s just local business owners of between 3-30 staff that are all right under your nose.

I mean why build massive databases with endless lead magnets when in reality you only need 8-10 clients at $2K a month to have a $200K+ income.

And you drive past hundreds of local businesses every day so why would you need complicated online funnels and endless tech to find leads… they’re right in front of you!

I mean local might be seen as boring, so maybe boring is our point of difference?! Here’s another marketing reality… have you noticed that AI has completely clogged online ads and content with such a volume of noise that it’s hard to hear anything at all?

Given that we’re targeting local, why would we join that online noise when we can run small workshops for local business owners to come to where they can experience our content helping them first hand.

When business owners experience our people and our programs, they don’t need ad campaigns to explain what we do, they just get it.

Experience beats explanation. So that’s another POD, we do in-person mini-workshops rather than trying to compete with all the AI driven on-line noise.

Sounds old-school, it is!

Apart from the marketing angles, our client onboarding process is different too.

I talked to one of our newer members on the phone just yesterday.

He said, “Will you need to hear this… my last 2 clients both said our signup process gave them so much value BEFORE we even asked for any money that they were HAPPY to pay us… they literally said, thank you when he showed them the program that we were going to work on with them”.

He told me he’s never experienced a sales process like it. We give a tonne of value to business owners… and it works because it’s not a super-slick sales tactic, it’s because we’re providing genuinely helpful business insights.

Our sales and marketing process is working better now than ever and AI has helped that. Because the business owners we’re marketing to can smell cookie-cutter content a mile off… and they avoid it.

So, what’s our point of difference… well it seems to me while other outfits are marketing themselves as Ferrari’s, we’re more Mark 2 Cortina… you’re never going to see me in a video driving some fancy car talking about how rich I am and how you can be just like me if you buy my stuff… T

AN is the Cortina of advisory.

That’s our point of difference. Low glam, low tech, locally based, high service, solid results. Boring.

And if you’re wondering what my philosophical POD is, my role in life is to professionalise business advisory because business owners need real help from real people with actual business backgrounds that produce bankable results.

No fluff, no Ferraris, just a trusted advisor to help them run their businesses professionally. It’s a lifelong goal and I’m just getting stated.