In the SME community, businesses often get specialist help for specific needs. For instance, they’ll get an accountant for compliance work, digital marketers to get more leads, and HR consultants for recruitment needs.

But as specialists are great in their line of work, business owners need a far broader skill base that covers the entire business… that falls under “Generalist” help.

Consider this: an accountant might identify a decrease in profit margins and attributing it to a bunch of different factors. But a Generalist will be looking for the root cause such as the need for sales training to make sure the focus is on value rather than price.

Similarly, digital marketers might generate a heap of new leads, but a Generalist will pinpoint issues like the absence of an effective follow-up process or sales system.

And in HR, smaller businesses might be budget constrained that prevents them from hiring specialist assistance with the associated costs. A Generalist will provide strategies to improve margins so there’s more money to attract better talent.

These examples highlight the importance of a Generalist perspective in dealing with common issues that affect SME businesses every day. If these are your types of problems that you like to fix, then check out coaching/consulting within the SME community!

If that’s you, then take a look at our prospectus to find out  how you can assist SMEs and build yourself a lifestyle business that you can scale…