The Business Model of Consulting vs Coaching

The Business Model of Consulting vs Coaching

One question I hear a lot is ‘what’s the difference between coaching and consulting?’…

I’ve put together a quick outline above to clear up any confusion.

Imagine you’re a consultant.

You’re great at what you do, but your work is project-based.

You solve a problem, then you’re onto the next gig.

It’s a cycle of highs and lows, with cash flow all over the place.

Now, coaching is different.

It’s about long-term relationships.

We’ve had clients for years, bringing in steady income month after month.

So, here’s the deal: small businesses need guidance.

They could go it alone or partner with others, but that comes with its own challenges.

That’s where we come in.

We offer expertise without the headaches.

Bottom line: consulting is project-based, coaching is about building relationships.

At Trusted Advisor Network, we blend both for the best results.

If this sounds like it could be your next move, then take a look at our prospectus to find out how you can build yourself a lifestyle business that you can scale…


The Difference Between a Generalist and a Specialist

The Difference Between a Generalist and a Specialist

In the SME community, businesses often get specialist help for specific needs. For instance, they’ll get an accountant for compliance work, digital marketers to get more leads, and HR consultants for recruitment needs.

But as specialists are great in their line of work, business owners need a far broader skill base that covers the entire business… that falls under “Generalist” help.

Consider this: an accountant might identify a decrease in profit margins and attributing it to a bunch of different factors. But a Generalist will be looking for the root cause such as the need for sales training to make sure the focus is on value rather than price.

Similarly, digital marketers might generate a heap of new leads, but a Generalist will pinpoint issues like the absence of an effective follow-up process or sales system.

And in HR, smaller businesses might be budget constrained that prevents them from hiring specialist assistance with the associated costs. A Generalist will provide strategies to improve margins so there’s more money to attract better talent.

These examples highlight the importance of a Generalist perspective in dealing with common issues that affect SME businesses every day. If these are your types of problems that you like to fix, then check out coaching/consulting within the SME community!

If that’s you, then take a look at our prospectus to find out  how you can assist SMEs and build yourself a lifestyle business that you can scale…